Estée Lauder

INNOVATION & CHANGE:
Unclogging Estee Lauder’s

Patent Pipeline.

Internal barriers between different groups had to be broken down before fassforward could help Estee Lauder discover the beauty of driving change to innovate and launch products more efficiently. Patents tripled in three months.

Verizon Wireless

CUSTOMER EXPERIENCE:
Reconnecting Verizon

with Customers.

When call center customers felt they weren’t being heard, fassforward unlocked customer performance by building customer-facing skills at contact points that changed the conversation. Retention levels and NPS both shot up.

Draftfcb

MERGER & TRANSFORMATION:
Unleashing Draftfcb’s

Global Power.

After Draft and FCB merged, fassforward fueled the transformation, codifying the new agency’s combined core competencies and rolling out workshops across six continents to strengthen its global capabilities. Described by Adweek as “The only merger that ever worked.”

IPG

MESSAGING & COMMUNICATION:
Facing New Realities with Interpublic Group. 

As digital, new media and financial pressures changed the face of the advertising industry, fassforward clearly and creatively communicated a solution for IPG. Defining the New Realities of Marketing and insights added value that crossed agency lines helped agencies become more competitive.

MasterCard

LEADERSHIP & CHANGE:

Helping MasterCard Charge On.

Creation of a change management and leadership planning strategy that got bankers and consultants constructively collaborating is how fassforward defined MasterCard’s competitive differentiation for its new financial services consultancy.

Microsoft

RELEVANCE & GROWTH:
Giving Microsoft More

Vertical Lift.

Sessions with Microsoft’s Financial Vertical leadership team led to a compelling vision for countering slow desktop business growth. The end result was a practical, useful and sustainable strategic plan that sparked new growth opportunities while transforming Microsoft from a pure commodity play desktop supplier into a relevant business partner.

What we do for you

LEADING
CHANGE

See change and lead it
(don’t manage it).

Taking cost out of a business is easy. Investing in your future is hard. CHANGE isn’t about making things smaller. It’s about making things CLEARER. We help our clients clarify and put in place the few focused actions to drive that change and build momentum.

.

TRANSFORMATION STRATEGY
LEADERSHIP LABS
EXECUTIVE ADVISORY

Lead On...

MESSAGING &
TRANSLATION

homepage_Bubbles

Every movement
needs a message.

Clear messaging builds momentum. It doesn’t matter how brilliant your idea, how creative your product, how genius your plan. You have to move hearts and minds. People have to see themselves in the picture. We help you develop message discipline, using visuals to tell your story and building a message platform that translates intention into impact.

MESSAGE STRATEGY
PRESENTATION LABS
VISUAL STUDIO

Tell Your Story...

HUMAN
EXPERIENCE

homepage_Heart

Moving people
with everyday conversations.

Great companies make it easy to do business with them. They create the right conditions for employees and customers, not copy a cliché. They know the path to sustained success is through the human experience. We design experiences that connect with employees. The effects are powerful; allowing clients to attract employees and customers – and build their brand.

CUSTOMER STRATEGY
EXPERIENCE LABS
EXPERIENCE DESIGN

Experience It...

What we Think

Lead Bitter-Sweet Change

*Originally published in Huge.com’s Idea Book. This post is part of our Future of Marketing series. Future of Marketing is our leading-edge marketing program where top th

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Make a Powerful Point

I believe everyone has a great idea. Some, more than one. You may have one great idea a year, or a few every day, but whether that idea lives or dies depends on how well you

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UnCustomery Experience

Hot sauce can teach you a lot. It can teach you how to respect your limits, or how to push them. It can teach you pain management, or raise your pain tolerance. It can teach y

More...

Inside fassforward

Transforming a company’s vision into reality starts with transparency. You’ll find no walls between us in our office. It’s an open environment with open communications for building open relationships. Other strategy and communications consulting firms can go bang their heads against the walls. Breaking down barriers for clients is where our heads are at.

It Can Be Done. The know-how behind fassforward’s credo is also your catalyst for change. A binder full of strategic planning may work in theory, but not in practice. So what happens when strategies, visions, projects, sales and even entire divisions stall? Shifting mindsets, behaviors and practices is how fassforward will uncover what makes your company—and people—perform. Learn more about how It Can Be Done.

Let’s Get It Done. Schedule a time to drop by or call. Contact Maria Zorzos, Chief Growth Officer, at 914.738.7200.

This is who you work with.

Rose Fass Rose Rose Fass

Rose

Entrepreneur | CEO | Author | Change Agent | Human Engineer and Storyteller

Gavin McMahon Gavin Gavin McMahon

Gavin

Lapsed Engineer | Visual Thinker | Business Strategist | PowerPoint Obsessive

Andreas Pichaeli Andreas

Andreas

PowerPoint Lover | Animation Expert | After Effects Manipulator | Sound Mixer

Brandon Brandon Chin

Brandon

Classical Artist | Digital Designer | Cartoonist & Illustrator | Visual Communicator

Bryce

Bryce

Sr Strategist | Best-Selling Author of “American Icon” | Business Progress Review Expert

Eugene

Eugene

Graphic Designer |
Communication Artist |
Digital & Traditional Illustrator | Concept Artist

Jess Jess Gozur

Jess

Company Voice | Social Mediaist | Book Peddler | Relationship Enthusiast

Justin

Justin

Sr Strategist | Speaker | Facilitator| Author | Social Business Expert

Maria Zorzos Maria Maria Zorzos

Maria

Business Developer | Process Afficianado | Lover of Structure | People Manager

Mary Kinney Mary Mary Kinney

Mary

Client Services | Logistics Guru | Calendar Master | Creative Scheduler

Sally Zita Sally Sally Zita

Sally

Teacher | Wise Negotiator | Reality Maven | Contracts Wiz

Tara Tara Paluck

Tara

Customer Experience | Researcher | Learning Design | Employee Advocate

Zach Fass Zach Zach Fass

Zach

Project Herder | Problem Solver | Lean enthusiast | MINI Driver

Frank Mazza Frank Frank Mazza

Frank

Business Transformation Consultant | Master Facilitator | Strategic Leadership Coach | Builder of Performance Cultures

Jill Vander Putten Jill Jill Vander Putten

Jill

Master Facilitator | Leadership Coach | Customer Experience Advocate

Larry Larry Gotterer

Larry

Creative Strategizer | Idea Conceptualizer | Messaging Verbalizer | Copy Customizer

Ray Vella Ray Ray Vella

Ray

Data Visualizations | Informational Graphics | Visual Story Teller | Left Brain/Right Brain Thinker

Susan

Susan

Business Anthropologist | Listener Extraordinaire | Change Maker | Pattern Sleuth