Estée Lauder

Unclogging Estee Lauder’s

Patent Pipeline.

Internal barriers between different groups had to be broken down before fassforward could help Estee Lauder discover the beauty of driving change to innovate and launch products more efficiently. Patents tripled in three months.

Verizon Wireless

Reconnecting Verizon

with Customers.

When call center customers felt they weren’t being heard, fassforward unlocked customer performance by building customer-facing skills at contact points that changed the conversation. Retention levels and NPS both shot up.


Unleashing Draftfcb’s

Global Power.

After Draft and FCB merged, fassforward fueled the transformation, codifying the new agency’s combined core competencies and rolling out workshops across six continents to strengthen its global capabilities. Described by Adweek as “The only merger that ever worked.”


Facing New Realities with Interpublic Group. 

As digital, new media and financial pressures changed the face of the advertising industry, fassforward clearly and creatively communicated a solution for IPG. Defining the New Realities of Marketing and insights added value that crossed agency lines helped agencies become more competitive.



Helping MasterCard Charge On.

Creation of a change management and leadership planning strategy that got bankers and consultants constructively collaborating is how fassforward defined MasterCard’s competitive differentiation for its new financial services consultancy.


Giving Microsoft More

Vertical Lift.

Sessions with Microsoft’s Financial Vertical leadership team led to a compelling vision for countering slow desktop business growth. The end result was a practical, useful and sustainable strategic plan that sparked new growth opportunities while transforming Microsoft from a pure commodity play desktop supplier into a relevant business partner.

What we do for you



Change the customer experience and unlock customer performance.

Rules and regulations won’t ward off bad customer experiences. They can also unintentionally transform your employees into robots rather than revenue generators. Help your customer-facing frontline employees eliminate bad habits and secure more predictable customer performance outcomes with tools and techniques from fassforward.

Experience It...



Turn your leaders into real difference makers who lead change.

Strong leaders aren’t born, they are created. fassforward can help you develop a practical leadership plan that puts visions into context, makes strategies actionable and aligns people. Why settle for leaders who simply steer the ship when you can have leadership that drives change and keeps your company relevant?

Lead On...



Cure your painful PowerPoint, tired messaging and lifeless infographics.

Is PowerPoint running or ruining your company? Slideware and presentations shouldn’t put people to sleep. When you need to impress the Board, motivate employees, emotionally connect with customers and move people to action, bring in fassforward to remove the mess from your messaging.

Tell Your Story...

What we Think

UnCustomery Experience

Today, a lot of companies in a lot of different sectors are talking a lot about the “customer experience.” At fassforward Consulting Group think about this a little differ

Lead Bitter-Sweet Change

Today, Alan Mulally is retiring as CEO of Ford Motor Company. When I was working on my book, American Icon: Alan Mulally and the Fight to Save Ford Motor Company back in 201

Make a Powerful Point

Listen my children and you shall hear Of the midnight ride of Paul Revere The American celebration of independence seems an appropriate time to ponder the opening line of, “


Inside fassforward

Transforming a company’s vision into reality starts with transparency. You’ll find no walls between us in our office. It’s an open environment with open communications for building open relationships. Other strategy and communications consulting firms can go bang their heads against the walls. Breaking down barriers for clients is where our heads are at.

It Can Be Done. The know-how behind fassforward’s credo is also your catalyst for change. A binder full of strategic planning may work in theory, but not in practice. So what happens when strategies, visions, projects, sales and even entire divisions stall? Shifting mindsets, behaviors and practices is how fassforward will uncover what makes your company—and people—perform. Learn more about how It Can Be Done.

Let’s Get It Done. Schedule a time to drop by or call. Contact Maria Zorzos, Chief Growth Officer, at 914.738.7200.

This is who you work with.

Rose Fass Rose Rose Fass


Entrepreneur | CEO | Author | Change Agent | Human Engineer and Storyteller

Gavin McMahon Gavin Gavin McMahon


Lapsed Engineer | Visual Thinker | Business Strategist | PowerPoint Obsessive

Andreas Pichaeli Andreas Andreas Pichaeli


PowerPoint Lover | Animation Expert | After Effects Manipulator | Sound mixer

Brandon Brandon Chin


Classical Artist | Digital Designer | Cartoonist & Illustrator | Visual Communicator

Frank Mazza Frank Frank Mazza


Business Transformation Consultant | Master Facilitator | Strategic Leadership Coach | Builder of Performance Cultures

Jess Jess Gozur


Company Voice | Social Mediaist | Book Peddler | Relationship Enthusiast

Jill Vander Putten Jill Jill Vander Putten


Master Facilitator | Leadership Coach | Customer Experience Advocate

Maria Zorzos Maria Maria Zorzos


Business Developer | Process Afficianado | Lover of Structure | People Manager

Mary Kinney Mary Mary Kinney


Client Services | Logistics Guru | Calendar Master | Creative Scheduler

Sally Zita Sally Sally Zita


Teacher | Wise Negotiator | Reality Maven | Contracts Wiz

Tara Tara Paluck


Customer Experience | Researcher | Learning Design | Employee Advocate

Zach Fass Zach Zach Fass


Project Herder | Problem Solver | Lean enthusiast | MINI Driver

Amanda Lyons Amanda Amanda Lyons


Visual Educator/Facilitator | Graphic recorder | Change-maker | Artist

Kathrine Flores Katherine Kathrine Flores


Illustrator | Visual Storyteller | Color Enthusiast | Traditional + Digital Drawer + Painter

Larry Larry Gotterer


Creative Strategizer | Idea Conceptualizer | Messaging Verbalizer | Copy Customizer

Maxim Kovalski Maxim Maxim Kovalski


Architect of Meaning | Craftsman of Concepts | Painter of Words

Ray Vella Ray Ray Vella


Data Visualizations | Informational Graphics | Visual Story Teller | Left Brain/Right Brain Thinker



Business Anthropologist | Listener Extraordinaire | Change Maker | Pattern Sleuth

Tany Nagy Tany Tany Nagy


PowerPoint Maverick | Architect | Storyteller | Challenge Driven| Always the Dreamer