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“Social media should only be used for personal use”, “Social media is too confusing to use”, “Our company has a social media page, isn’t that enough?” The list of excuses can go on and on. However, the benefits of using social media are vast and valuable.
Compared to those who are not active on social media, leaders who are active on social media are¹:
Professional skills gained:
By the end of this coaching engagement, you will know how to be a social media leader in your company. You will have the knowledge and confidence to coach your own colleagues on their social media presence!
Assess the problem areas and/or goals of the client’s social media footprint.
Assess the current social media presence (if any) and target the social media platforms/ requirements needed.
Coordinate a campaign around a specific event. Including but not limited to:
Ensure there’s an updated and consistent social media presence.
Prompt responses to any questions, comments, or concerns.
