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Almost 4,000 subscribers, nearly 60 articles, and a good chunk of them about storytelling. Here they are, organized for you.
Why do we make it so complicated?
Simplicity is a leadership superpower that combats the villain of complication by making complex processes and communications clear and accessible.
Cut through the noise by framing your message effectively and inspiring action to ensure clear and impactful communication.
We’re not as concrete as we could be.
Concrete language improves communication by making complex ideas clearer, actionable, and memorable, avoiding the pitfalls of abstraction.
Good communication requires clarity, simplicity, and relevance to effectively capture attention and convey messages in an overwhelming information landscape.
Emotion is the crucial ingredient that transforms a well-reasoned narrative into a compelling story that moves people to action.
Use novel, attention-grabbing words to engage your audience, but avoid overuse to keep your message fresh and impactful.
Three little words to tell a better story.
Use "but," "therefore," and "meanwhile" to create engaging and logical connections in your storytelling, avoiding monotonous and boring narratives.
Begin your presentation with a strong hook to capture attention, making your message compelling from the start.
Engage your audience by starting with a strong hook and using narrative techniques that evoke emotion and convey information effectively.
Business needs stories to effectively exchange information and influence decisions, ultimately increasing value and creating a shared context for success.
The greatest data story ever told.
Effective data storytelling is about making clear, concise, and relevant comparisons that evoke emotion and stick in the audience's memory.
Most people don't understand their company's strategy because it's often buried in complex jargon and lacks clear communication.
Seven stories of leadership and change.
Effective leadership during change requires telling clear, consistent stories that provide clarity, purpose, and direction, helping people navigate uncertainty and understand their roles.
Building blocks and strategic narrative.
A strategic narrative combines clear strategy with compelling stories to align and engage people, driving successful change.
There are two stories essential to driving change in a business: Story 1 and Story 2. Story 1 is about the journey, Story 2 is the destination. To lead change, it’s essential to tell both stories.
Mastering message discipline involves delivering clear, consistent, and emotionally engaging communication to drive alignment and action.
Effective product storytelling turns ideas into compelling narratives that emotionally engage and resonate with different audiences, driving adoption and success.
Leaders use memorable phrases to teach key values like accountability, improvement, vision, hard work, knowledge, action, service, and teamwork.
Gavin McMahon is a founder and Chief Content Officer for fassforward consulting group. He leads Learning Design and Product development across fassforward’s range of services. This crosses diverse topics, including Leadership, Culture, Decision-making, Information design, Storytelling, and Customer Experience. He is also a contributor to Forbes Business Council.
Eugene Yoon is a graphic designer and illustrator at fassforward. She is a crafter of Visual Logic. Eugene is multifaceted and works on various types of projects, including but not limited to product design, UX and web design, data visualization, print design, advertising, and presentation design.
