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Rose is the Chairman and Founder of fassforward Consulting Group. Rose has a unique gift to come into the messy middle of a change agenda, and quickly put in place effective strategies and a few well-focused actions to reach desired outcomes. She is a natural facilitator who can connect with all types of individuals at all levels of an organization from the C-suite to people closest to the work.
Rose has over 40+ years of experience in technology and consumer-based industries. During her career, Rose has opened new businesses in the United States, been a general manager with full P&L responsibility and led major corporate transformations. As the Chief Transformation Officer at Xerox, Rose led the transition to the global industry and solutions business, — integrating acquisitions, diverse cultures and operating units, to develop and execute the enterprise strategy. Rose joined the Gartner Group in 2000 and established the Center for Business Transformation, a center of excellence aimed at transforming their business model from analog to digital.
A dynamic speaker, Rose is frequently invited to speak at private and public sector events. She is featured in Fortune’s Most Powerful Women of 2022 and in Entrepreneur 100 Women of Influence in Westchester, and is listed in Forbes 2012 Top 10 Women Business Leaders of New York. Her firm has been awarded the Inc. 500/5000 for multiple consecutive years. She has been a guest on several leading podcasts, is quoted in several best selling business books and is the author of The Chocolate Conversation: Lead Bittersweet Change, Transform your Business, and her most recent book The Leadership Conversation: Make Bold Change, One Conversation At A Time.
Rose loves music, singing the blues, and hanging out with artistic quirky types.
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"Constructive conversations begin with a willingness to listen, because there is always something we can learn from other people. In both her work with Mastercard executives and [her new] book, Rose shows how listening and learning leads to respect, and how that respect leads to the kind of thoughtful and hard conversations that lead to progress."
"In the words of Rose Fass, leadership is messy. It's uncomfortable, exhilarating, and challenging. But let’s face it, you wouldn’t want it any other way. And like every great athlete, truly great leaders prepare, practice, learn and have two things: a plan and a coach.
That’s where Rose comes in! So if you are someone who hates the cheap seats, loves the game and gets up after every play…don’t go on the field without her."
"True leadership is about rallying your employees around a central mission, and inspiring them into action. The fact is that people don’t care what you know, until they know that you care. As a key strategic partner, Rose has been an integral part of our transformational journey to meet the rapidly changing needs of customers."
"Throughout my career, I tend to adopt wisdom from others very cautiously. Too many “thought leaders” offer clever but unproven advice. Rose Fass, however, is a precious exception, with guidance that comes from a career’s worth of success."
"Rose has been a trusted advisor and mentor to me for the last several years. She is uniquely gifted with deep leadership insights and an astute perspective on how organizations work. I always found her advice, grounded in integrity and with a very positive intent, to be thoughtful, insightful, pragmatic and highly actionable — in short, truly invaluable."
"[Rose], I wanted to thank you for your incredible coaching and friendship. It meant a lot to me. You are by far the best coach and female leader I had the pleasure to work with. A fantastic inspiration."
"Rose, meeting you has changed my life. Thank you for who are and all that you are doing for me."
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